Curl Creation Identity
Client
Curl Creation
Date
July 2026
We partnered with Curl Creation Salon and Be Great Strategies to build a new visual identity around a clear idea: helping people understand their natural curls and giving them the confidence to care for them.
The project began with strategy. Ben Gregory of Be Great Strategies led the research, positioning, and messaging work, uncovering a brand centered on education rather than dependency. Curl Creation isn’t simply about creating a beautiful result in the chair; it’s about giving clients the knowledge and confidence to understand their hair long after they leave the salon.
From that foundation, we created a visual identity inspired by the natural movement of curls. An expressive, looping mark pairs with warm neutrals, playful accents, and a mix of clean and expressive typography to feel both approachable and confident.
The identity carries through photography, patterns, iconography, print, social, and digital applications—creating a vibrant, welcoming system that celebrates natural texture while reflecting the expertise behind Curl Creation.
The result is a cohesive identity built around a simple idea: Confidence comes naturally. Strategy and design work together to give Curl Creation a clearer way to express who they already are—an education-driven salon helping clients restore the health of their hair, understand their natural texture, and wear it with confidence.
